2024 Los Angeles Auto Show: A Dynamic Showcase of Automotive Innovation

Photos by Chris Jones. Text by Cor Steenstra

The Los Angeles Auto Show has long been a flagship event in the automotive calendar, and the 2024 edition continues this legacy with a stellar lineup of groundbreaking vehicles, futuristic concepts, and electrifying technologies. Taking place at the Los Angeles Convention Center, this year’s show reaffirms the city’s role as a hub for automotive innovation, particularly in the realm of electric vehicles (EVs) and sustainable mobility solutions. The show floor is alive with energy, as global automakers and startup brands converge to display their latest creations, hinting at a future that is as exciting as it is transformative.

A Spotlight on Electrification

If there’s one theme dominating the 2024 Los Angeles Auto Show, it’s electrification. Automakers are doubling down on their EV strategies, showcasing not just vehicles but entire ecosystems built around sustainable mobility. The industry is in the midst of a rapid shift, and nowhere is this more evident than on the sprawling show floor, where EVs occupy a significant share of the spotlight.

Leading the charge is Tesla, unveiling production-ready versions of the long-awaited Cybertruck and the updated Model 3 Highland. While the Cybertruck’s controversial design continues to divide opinions, its unique approach to functionality and durability is attracting plenty of attention. The Model 3 Highland, meanwhile, offers a more refined take on Tesla’s bestselling sedan, with improved range, enhanced interiors, and updated technologies designed to keep it competitive against an ever-expanding roster of rivals.

Hyundai made waves with its debut of the IONIQ 9, a luxurious three-row electric SUV aimed squarely at families looking to make the switch to electric without sacrificing comfort or practicality. The IONIQ 9 introduces advanced features such as Dynamic Body Care seats and swivel configurations for second-row passengers, all wrapped in a futuristic design language that underscores Hyundai’s leadership in the EV space.

Volkswagen, too, brought a standout debut with the 2025 Tiguan. Although it retains an ICE option, the updated Tiguan leans heavily on hybrid and plug-in hybrid variants, reflecting Volkswagen’s commitment to bridging the gap between traditional drivetrains and full electrification. With a bold new design, a more luxurious interior, and advanced driver-assistance systems, the Tiguan is clearly designed to appeal to North American buyers.

Concept Cars: A Glimpse Into the Future

Concept vehicles have always been a hallmark of the Los Angeles Auto Show, and this year is no exception. Hyundai’s INITIUM hydrogen fuel cell SUV concept took center stage with its futuristic design and ambitious commitment to a hydrogen-powered future. Dubbed “Art of Steel,” the concept reflects Hyundai’s push for hydrogen technology as an alternative to battery-electric systems, showcasing a targeted range of 650 km and advanced safety features designed to meet the needs of a family SUV.

BMW unveiled the Vision Circular Concept, a fully recyclable car that represents the company’s vision for sustainability. Constructed entirely from recycled materials, the Circular Concept takes eco-friendly design to a new level while incorporating cutting-edge technologies, including augmented reality displays and customizable interior layouts.

Another head-turner was the Genesis X Convertible, which blends the brand’s signature luxury with open-top driving bliss. The electric roadster dazzles with its sleek design and high-tech features, hinting at Genesis’s ambitions to compete at the top end of the EV market.

Performance and Luxury Meet Sustainability

The Los Angeles Auto Show has always been a playground for high-performance and luxury vehicles, and 2024 is no different. But what’s remarkable this year is how seamlessly these two traditionally fuel-guzzling segments have embraced electrification and sustainability.

Porsche unveiled the Cayenne EV, an all-electric version of its flagship SUV. The Cayenne EV retains the dynamic handling and luxury appointments that have made it a fan favorite, but now with zero tailpipe emissions and an impressive range of over 300 miles. Porsche’s booth also featured the updated Taycan, with faster charging capabilities and a more driver-centric interior.

Meanwhile, Rivian showcased the updated R1S and R1T, their electric SUV and truck, both featuring longer ranges, faster charging, and updated software. Rivian continues to carve out a unique niche with its rugged, adventure-ready EVs, attracting a loyal fanbase in North America.

Luxury brand Lucid Motors made headlines with the introduction of its Gravity SUV, a highly anticipated addition to its portfolio of ultra-premium EVs. The Gravity features a spacious interior, groundbreaking technology, and a range of over 400 miles, making it one of the most compelling luxury EVs at the show.

A Revival of the Sedan and Hatchback Segments

While SUVs and trucks dominate the market, sedans and hatchbacks made a strong showing at this year’s show. Toyota unveiled the updated Camry Hybrid, featuring a bolder design, improved fuel efficiency, and a focus on advanced safety technologies. Kia introduced a refreshed Stinger EV, a sleek and sporty electric sedan aimed at enthusiasts looking for performance without compromising on eco-consciousness.

Mazda surprised attendees with a fully electric version of its iconic Mazda3, featuring a lightweight battery system and the brand’s signature driving dynamics. These introductions signal that sedans and hatchbacks aren’t going anywhere—they’re simply evolving to meet the demands of a greener future.

Advanced Technology and Connectivity Take Center Stage

Technology has become just as important as performance and design in modern vehicles, and the 2024 Los Angeles Auto Show reflected this trend in spades. Automakers are integrating cutting-edge connectivity, advanced driver-assistance systems, and even artificial intelligence into their vehicles.

Mercedes-Benz wowed attendees with its MBUX Hyperscreen, now available in more models across its lineup. This expansive digital interface blends the instrument cluster, infotainment, and passenger display into a seamless, high-resolution screen. Meanwhile, the EQS and EQE models continue to push the boundaries of what luxury EVs can achieve.

General Motors showcased its Ultium platform, emphasizing modularity and scalability for its EV lineup. The Chevrolet Silverado EV and GMC Sierra EV, both built on this platform, highlight GM’s commitment to making EVs accessible across a range of price points.

What the 2024 Los Angeles Auto Show Tells Us About the Industry

The 2024 Los Angeles Auto Show is more than just a showcase of cars—it’s a reflection of the seismic changes reshaping the automotive industry. Electrification, sustainability, and technology are no longer trends; they are the foundation upon which the industry is being rebuilt. However, challenges remain, from charging infrastructure and affordability to regulatory uncertainty in key markets.

For consumers, the show offers a glimpse into a future where vehicles are not only cleaner but also smarter and more integrated into daily life. For automakers, it’s a reminder that innovation is the key to survival in an industry undergoing its most significant transformation in decades.

As the 2024 Los Angeles Auto Show comes to a close, one thing is clear: the road ahead is electric, intelligent, and exciting. And for those lucky enough to attend, the show offers not just a preview of what’s coming but a celebration of how far the industry has already come.

All gallery photos by Chris Jones: